Innovation by design
Let our experienced innovation designers connect with your team to support the development of new products, services and strategies.
What we Do
As a Corporate Innovator who is challenging the status quo and who is building new business ventures within the constraints of a large organisation, we will work with you to co-create a clear strategy to enable new high-potential ideas to surface.
Through a process of structured brainstorming, business questions will be answered through design, prototyping, and the testing of new ideas with customers. Your team will be able to assess customer reaction before investing time and expense in building a new product or service.
How We Help your business
- Build teams to discover, test and validate ideas with clear evidence.
- Evolve teams’ abilities with unique innovation design skills and tools.
- Align teams with a core business vision and strategy.
- Identify appropriate experiments for each business challenge
- Demonstrate the value of design-driven innovation to stakeholders.
- Create new growth without impacting a company’s brand.
Our Process
It’s a six-stage loop we use to shape and reshape a business idea with you. Together, we turn it into the best possible value proposition that is made bulletproof through testing and validation.
#1 Generate ideas and possibilities
Come up with as many different ideas as possible. -
Capture the team’s intelligence - think beyond current boundaries.
#2 Define your inspiring ideas
-
Narrow down ideas with business prototypes - make them tangible.
-
Define the desirability, feasibility and viability of each idea.
#3 Assess & prioritise key hypotheses
-
Evaluate the prototypes to identify risks - form clear propositions.
-
Prioritise and select the most important hypotheses to test first.
#4 Experiment with your best ideas
-
Choose an experiment designed to test an idea quickly and cheaply.
-
Gain early insights - make rapid course-correction if necessary.
#5 Learn from emerging patterns
-
Gather evidence from the experiments and sort by strength.
-
Analyse insights to determine how likely the proposition is to work
#6 Decide on the way forward
-
Transform insights into action by determining the next step.
-
Decide to abandon, change or continue testing the business idea.
Why work with us
User-driven innovation is a key driver for economic success. We have cultivated our human-centred approach to become the innovation partners for Fortune 500 heavyweights, government agencies delivering social change, and tiny start-ups with massive ideas.